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advertising media such as newspapers and television

См. также в других словарях:

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • British Academy of Film and Television Arts — BAFTA redirects here. For other uses, see BAFTA (disambiguation). BAFTA Awards Awarded for Excellence in Film, Television and Computer Gaming Presented by British Academy of Film and Television Arts Country United Kingdom F …   Wikipedia

  • National Film and Television School — Established 1971 Location Beaconsfield, Buckinghamshire, United Kingdom …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Media of the United Kingdom — Broadcasting House in London, headquarters of the BBC Media of the United Kingdom consist of several different types of communications media: television, radio, newspapers, magazines, and Internet based Web sites. The UK also has a strong music… …   Wikipedia

  • Media bias in the United States — Journalism News · Writing style Ethics · Objectivity Values · …   Wikipedia

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • Media cross-ownership in the United States — Media cross ownership refers to the ownership of multiple media businesses by a person or corporation. These businesses can include broadcast and cable television, radio, newspaper, book publishing, video games, and various online entities. Much… …   Wikipedia

  • Media influence — or media effects are used in media studies, psychology, communication theory and sociology to refer to the theories about the ways in which mass media affect how their audiences think and behave. Connecting the world to individuals and… …   Wikipedia

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